According to the World Bank, Sub-Saharan Africa is projected to remain one of the fastest growing regions in the world. While Africa’s economy is soaring past most regions with an annual growth of about 5% due mainly to increased agriculture production, infrastructure investment including transportation, ports and energy as well as buoyant services led by tourism, telecommunications and financial services, the continent’s middle class is expected to swell to approximately 300 million people. Additionally, the World Bank projects private consumption in the region to remain strong in 2015-17; particularly with the continent’s burgeoning middle class looking to splurge on new passenger vehicles and for most, their first such purchase.
Last year, Africa was projected to see sales of new 2 million cars with
major auto players such as Toyota, Tata Motors and General Motors GM
-2.27% looking at the continent for growth opportunities. According to
Zawya, there are approximately 21.6 million passenger vehicles operating
in Africa; making the continent’s nearly 1.2 billion population a very
attractive prospect for global automobile manufacturers to penetrate.
Not to be left out of the lucrative market, African entrepreneurs are
now entering the automobile industry; designing and developing vehicles
specifically geared for the local market and local consumers but with
Below are three African automobile manufacturing companies that are
developing “made in Africa” vehicles that look the most promising for
the African consumer market;
Kiira Motors Corporation, Uganda
Originally developed by students from Uganda’s Makerere University for a
project headed by Massachusetts Institute of Technology (MIT), the
sedan hybrid electric vehicle called the Kiira EV SMACK was designed for
the region, local terrain and consumers’ ability to afford the car. The
five-seater sedan is powered by a rechargeable battery and also has an
internal combustion engine-based generator which charges the battery.
The first commercial vehicle from this line is expected to rollout in
Innoson Vehicle Manufacturing Company, Nigeria
The domestic vehicle maker Innoson Vehicle Manufacturing Company has
built on its success of manufacturing buses and trucks to launch a
passenger car line comprised of a truck (IVM 1021A) and a Sports Utility
Vehicle (IVM 6490A). According to the company website, the automobile
company was commissioned by President Goodluck Jonathan and founded by
Mr. Innocent Chukwuma.