In a move that undoubtedly made his new girl jealous, Diddy commanded New York City’s Times Square all in the name of a rebranding for Cîroc Ultra Premium Vodka.
Combs was celebrating the world premiere of “Step into the Circle” the new brand positioning for CIROC Ultra Premium vodka.
Fourteen huge billboards in Times Square simultaneously aired his new commercial.
“This is Sean Combs,” he said. “I am your ABC Channel 7 roving reporter here in Times Square covering Sean Combs, a hometown boy that has come back to take over Times Square.”
“To our family, and ours, and yours from ABC7 news crew Happy Holidays! I love you!” Combs said while signing off with a kiss.